Jennifer Trenkamp

PROFESSIONAL EXPERIENCE

University Communications and Marketing, Michigan State University
MSUToday editor/Digital Managing Editor
March 2022-present

  • Oversees the content on msu.edu and msutoday.msu.edu
  • Editor of the MSUToday Weekly Update email (192K subscribers)
  • Manages a group that creates, edits and curates content for several owned channels

ComArtSci Communications Office, Michigan State University
Senior Content Strategist
Sept. 2021 – March 2022  

  • Wrote stories that align with the ComArtSci strategic plan
  • Worked with a team to amplify brand content for social
  • Created and edited the Dean’s weekly email, as well as the college’s monthly email

Strategic Communication M.A. program, Michigan State University
Outreach coordinator
Dec. 2019 – Sept. 2021                   

  • Created and coordinated MSU StratCom content and social strategy
  • Recruited qualified MSU StratCom graduate students each semester
  • Planned and managed programmatic and student-related events 

Piper & Gold Public Relations
Associate Strategist
Sept. 2019 – Dec. 2019                  

  • Managed several non-profit and governmental agency accounts
  • Wrote and pitched stories
  • Advised content strategy and managed social media accounts

Strategic Communication M.A. program, Michigan State University
Outreach coordinator
June 2018 – Sept. 2019                   

  • Created and coordinated MSU StratCom content and social strategy
  • Recruited qualified MSU StratCom graduate students each semester
  • Planned and managed programmatic and student-related events 

University Communications, Michigan State University     
Communications manager
Feb. 2011 – June 2018

  • Managed content on msutoday.msu.edu
  • Collaborated with photo, video, social media and news teams to create content for institutional digital properties
  • Project managed major products and initiatives that showcased the MSU brand
  • Wrote and pitched brand-first stories  

Consumers Energy                                                        
Employee Engagement Leader, Business Technology Solutions                 
July 2010 – Feb. 2011

  • Created/maintained strategic communication plan; wrote the CIO’s communications
  • Engaged more than 500 employees through multimedia platforms and provided content for the internal departmental website

EDUCATION                                                                                                

Michigan State University     
Aug. 2006 – May 2010

  • Bachelor of Arts in journalism with a specialization in history

Michigan State University                                                             
Jan. 2017 – Dec. 2018

  • Master of Arts in strategic communication

SKILLS

  • AP style
  • Feature writing and press releases
  • Strategic, internal and higher ed communication
  • Marketing communication
  • Pitching stories to media
  • Project management
  • Event coordination
  • Social media management
  • Script writing
  • Content management systems
  • News monitoring systems
  • Adobe Creative Suite