Jennifer Trenkamp

Marketing, strategy and curation

Our Spartan was a multi-channel campaign that was promoted during Fall Welcome 2023. While there were several components to the campaign, I planned the feature for MSUToday, which included text I wrote and alumni-generated captions and photos that I solicited through the MSUToday Weekly Update. This was one of our highest-engaging pieces of content of 2023.
The Spartan Bus Tour was an initiative that MSU’s new president undertook in fall 2024. After the trip took place, there was a lot of content to repackage and promote. I led the curation and creation of a special edition MSUToday Weekly Update that highlighted the impact of the trip. In any MSUToday Weekly Update, I write the introduction text and any headlines and subheads you see throughout the email.
Within a few months of beginning my new role as outreach coordinator with the MSU StratCom program, I started asking for students to submit how they studied. One such student, Danielle, submitted a photo where she was doing homework on a tractor. That photo was the impetus of a video where we highlighted Danielle’s story of working full time, going to school and starting a family farm with her husband. It was powerful.
The Great State Road Trip was a three-week road trip that I led and project-managed around Michigan, highlighting MSU’s work that positively impacted the state. I also was the host of the feature videos — many of which were produced on the road. More >>
“Your Tomorrow” was a video I helped produce as part of MSU’s fall 2016 welcome back package. Meant to inspire and excite new and returning students, the video features an uplifting message about what it means to be a Spartan. I helped secure MSU alumnus and NPR correspondent Don Gonyea as the narrator of the piece.
This was one of my favorite features that I coordinated, researched and wrote that talked about MSU’s powerhouse biometrics researchers and how they were changing the field — and the world.
I did the voiceover for MSU’s 2018 fall welcome back video. More>>

Writing

Each year at University Communications and Marketing, we create a yearly photo gallery that highlights some of the biggest moments of that calendar year. Here, I helped select the photos for the gallery, in addition to writing the text that introduced the gallery.
This was a really wonderful story that truly showed “Spartans Will.” I enjoyed writing it because not only did it portray perseverance, but it highlighted Stacie’s excellence.
This was a story I wrote when I worked as senior content strategist at ComArtSci. It was about a grant Allison Eden received from the Templeton Religion Trust.

To highlight the important work of ComArtSci’s Street Teams, I wrote this story about how the group had to adapt after COVID, and how the work they did still had a big influence on community partners.